MRB-12196 - USA (California) -Global - Integrated Technology and Marketing Manager Service - Deadline May 7,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12196

Government Authority located in California; USA based organization looking for expert vendor for integrated technology and marketing manager service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide integrated technology and marketing manager service.
o Formulate an effective and systematic online marketing strategy on numerous online media channels to promote virtual and live events.
o Recommend tools and strategies aimed at improved performance in ad platforms.
o Create all ads (in all formats) using the standards of advertising of specific ad platforms, e.g. Google, Facebook, YouTube, Instagram, for review by staff.
o Track and measure performance of online ads on Google, YouTube, Facebook, Instagram.
o Analyze the optimal keywords to target for google search as well as the best targeting to use to promote virtual and live events
o Manage and optimize all ads using the Google Ad platform and FB Ad Manager or equivalent in other online media platforms.
o Create an integrated remarketing campaign across multiple online ad platforms, to ensure a consistent brand message.
o Create and test numerous ad creative and copy for best split testing results.
o Monitor trends in social media and content sharing strategies to identify threats and opportunities.
o Analyze competitor’s online strategies as well identify the Google keywords they are bidding on.
o Optimize use of pixeling strategies for a holistic brand messaging and improved audience targeting.
o Coordinate organic social media content to increase lead generation and conversions for both free and paid campaigns.
o Establish marketing strategies and both short-term and long-term milestones.
o Recommend ad budgets to reach desired milestones.
o Write persuasive copy for both ads and email marketing.
o Write and optimize persuasive copy for sales page and ecommerce.
o Google: Analytics, Tag Manager, Optimize, Google and YouTube Remarketing
o Facebook: Manager, Pixel and Event Tracking
o Manage hosting and server for e-learning system and blog.
o Manage membership and e-learning website, Bite-Sized, using LearnDash.
o Manage blog website using WordPress.
o Theme design and development for new vlog website.
o Manage product launches, including bite-sized, blog and food day challenge.
o Optimize conversion rate for landing pages.
o Maintain compliance across websites.
o Implement and maintain e-commerce tools.
o Design, implement and maintain email marketing strategies, including engagement and e-commerce sequences.
o WordPress: Custom theme design and development, custom plugin coding, advanced custom fields
o Coding: PHP, CSS3, HTML, AJAX
o Design: Adobe Suite
(2) All questions must be submitted no later than May 6, 2019.

[C] Eligibility:

Global (World wide)

[D] Work Performance:

Global, companies from all over the world can apply for this. However, meetings can be conducted via ONLINE conference calls.

Expiry Date : Tuesday, 7 May, 2019

Question Answer Deadline : Monday, 6 May, 2019

Category : Marketing and Branding, Global, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : California

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