MRB-12825 - Canada (British Columbia) - Creative Development and Production Services - Deadline July 9,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12825

Government Authority located in British Columbia; Canada based organization looking for expert vendors for Creative Development and Production Services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide Creative Development and Production Services of a creative agency to develop advertising campaigns, collateral and marketing assets to communicate with potential workforce, contractors, and other stakeholders. We also require a more robust brand platform, building off of work conducted internally.
• Proponent to demonstrate the ability to develop a full brand personality and brand guidelines by extracting brand insights through a discovery process with BCIB staff, including example(s) of branding work.
• Proponent to demonstrate the ability to create compelling advertising that inspires action, including example(s) of relevant advertising campaigns.
• Proponent to outline their ability to create production-ready creative materials from print, radio, and digital advertising to posters and hand-outs to info-graphics. Proponent to identify where they will partner with 3rd party vendors to finalize production.
• The ability to concept, shoot and produce videos for use on website and social media (could be live action or animated including example of social media video and other asset creation.
- The process by which the proponent develops creative, captures and responds to client feedback, builds approval with different BCIB stakeholders, and produces end product.
1. Brand Extension: We are seeking development of brand tone and visual identity beyond logo.
2. Advertising Creative: We require full campaign creative development (design and copywriting) and production for a workforce recruitment campaign. A brand campaign and additional CBA project recruitment campaigns may also be considered in the future.
3. Asset Development a. Specific needs will not be identified until advertising campaign and website creative process is complete, but these may include photography, video, graphics or illustrations.
4. Collateral Material Development: Various materials such as handouts, fact sheets, employee onboarding package, etc. will require design and production and in some cases copywriting
(2) All question must be submitted no later than July 2, 2019.

[C] Eligibility:

Onshore (Canada Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 9 July, 2019

Question Answer Deadline : Tuesday, 2 July, 2019

Category : Marketing and Branding, Graphics and Animation, HR Services, Social Media, Internet Marketing and SEO, Web Design and Development

Country : Canada

State : British Columbia

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