SEO-0581 - India - Digital Marketing Service - Deadline November 18,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0581

Government authority located in India based organization looking for expert vendor for digital marketing service.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide digital marketing service agency to design a digital amplification strategy
and amplify the reach of UNDP India on Twitter, Facebook, Instagram and YouTube with a specific focus on paid search on Google, display, social advertising and retargeting, in order to increase the reach of UNDP’s digital assets.
- The digital marketing agency will be responsible for the media strategy, optimization and weekly reporting of the online digital advertising and activation campaigns in order to help UNDP India achieve its target of reaching a minimum 100,000 followers on both Twitter and Facebook; 50,000 followers on Instagram, and at least 20 banner ads and 10 articles on strategic websites, redirecting people to our social media channels and UNDP India website.
• Design a digital amplification strategy for UNDP India
• Increase the social media following with minimum 100,000 followers on both Twitter and Facebook; 50,000 on Instagram
• Secure at least 20 banner ads and 10 articles to promote UNDP’s work and redirect it to UNDP India website and social media channels
• Amplify ongoing campaigns
• Engage media – print, online and radio – when necessary for outreach and amplification
• Identify and procure digital media tools for improved storytelling, performance, media monitoring such as Keyhole, Shorthand, Meltwater, etc. All tools shortlisted by the agency will require approval from the UNDP India communications team before procurement
• Send detailed weekly periodic reports with complete data and information on the advertising of the campaign
• Participate in weekly call and quarterly face-to-face meetings with UNDP India communications team

[C] Eligibility:

- Onshore (India Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 18 November, 2019

Category : Social Media, Internet Marketing and SEO, Marketing and Branding

Country : India

State : Delhi

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