MRB-15869 - Canada (Quebec) - Media Analysis Services - Deadline January 29,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-15869

Government Authority located in Quebec; Canada based organization looking for expert vendor for media analysis services.

[A] Budget: Looking for proposal

[B] Scope of Service:

Vendor needs to provide effective media analysis involving the identification and evaluation of media coverage on a given issue or range of issues relative to the department’s communications objectives, is required by federal government media relations and public affairs branches in order to enhance the department’s understanding of the public perceptions related to issues of importance to the department and may include major daily newspapers, regional newspapers, weekly and community newspapers, specialized magazines, radio, television, Internet, social media and/or international media sources as requested by the PA.
- Daily media analysis of the media’s coverage of a given issue(s);
- Qualitative and quantitative media analysis of the media’s coverage of a given issue(s) over
a specified period of time.
- Department’s messages and media lines being picked-up by media;
- How prominent is the government’s message on specified issues;
- The elements of the Departments messages that are being emphasized, ignored or misrepresented by media;
- The elements of relevant stories and issues that are receiving the most attention;
- How media coverage of an issue differs between national, regional and local media;
- How other stakeholder organizations (outside of the media) are responding to a story and issue;
- How the story and issue is being interpreted by editorial writers and commentators;
- How the issue is presented, if any difference exists between French and English media;
- Who are the top quoted individuals
- Location and frequency of media coverage;  

[C] Eligibility:

Onshore (Canada Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office premises.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Friday, 29 January, 2021

Category : Marketing and Branding

Country : Canada

State : Quebec

Cost to Download This RFP Document : $ 5

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